A Community Impaired Driving Campaign
HOW MANY MORE?
After a fatal impaired driving collision in Belleville, a traffic sergeant turned to a colleague and asked a question he couldn't put down. This is how our community answers it.
Why this campaign exists
Enforcement alone has never been enough
Impaired driving is not an accident. It is a choice, often made repeatedly by the same people, with consequences a whole community carries. Most of that risk is invisible to police — but not to the bartender, the server, or the clerk who watches it walk out the door and pick up their keys.
How Many More? is built on a simple idea: the people closest to the point of risk are the people most able to prevent it. So we are bringing them in — licensed establishments, alcohol and cannabis retailers, their staff, our partners, and the public — alongside enforcement that is focused, intelligence-led, and relentless.
The film series
The Question
The campaign opens where it began — on a Belleville road, with the question a sergeant couldn't stop asking. Five short films carry How Many More? across its season, from this origin story to the voices of families who have lived its cost.
See the full series →Find your place in this
Three ways in
Learn about the campaign
Understand where How Many More? came from, who is behind it, and what it is trying to change.
About the campaign →I work in a licensed establishment
You see patterns we don't. There is now a safe, anonymous way to say something — with no consequences for doing the right thing.
Report anonymously →I'm a police service
How Many More? is built to be adopted. Bring the framework to your jurisdiction and run it with local calibration.
Join the movement →The human cost
The scale of what we're up against
Sources: Traffic Injury Research Foundation / MADD Canada (2022); Statistics Canada (2023); MADD Canada; Transport Canada (2023).
A multi-agency campaign
Built in partnership
You see things we don't
If someone is putting our roads at risk again and again, you can tell us — safely, anonymously, and without giving up your name.
Report Anonymously →About the campaign
Where this came from
— Operations Division, Belleville Police Service
Those three words capture what frontline officers carry every time they respond to an impaired driving scene, and what families carry forever. How Many More? is a question directed at our community, our partners, our licensed establishments, and ourselves. It does not point fingers. It issues a call to action.
How it works
Two pillars
Community Accountability
A large-scale Fall Forum convening every licensed establishment, alcohol retailer, and cannabis retailer in Belleville to align on shared legal, moral, and community responsibility — paired with an anonymous reporting tool for the frontline staff who see risk first.
Targeted Enforcement
Intelligence-led enforcement focused on the habitual offenders who account for a disproportionate share of risk — coordinated with RIDE operations and informed by what the community tells us.
The team
Who is behind this
Overall coordination, operational and intelligence support, RIDE alignment, and habitual-offender enforcement.
Survivor storytelling and the campaign's conscience. Co-presenter at the Fall Forum.
Establishment engagement, compliance, and Last Drink reporting across alcohol and cannabis retail.
Licensing obligations and enforcement authority.
The road ahead
From a Belleville pilot to a national framework
Made possible with the support of our founding partner, the Insurance Bureau of Canada.
The campaign
What we're doing, and how it works
How Many More? runs on two pillars and is carried by a five-film series, a Fall accountability Forum, an anonymous reporting tool, and a different kind of partnership with local media.
The anchor event
The Fall Forum
A large, in-person accountability event convening every licensed establishment, alcohol retailer, and cannabis retailer in Belleville before the RIDE season. Its purpose is to educate, align, and apply accountability pressure — together, in one room.
The agenda spans legal obligations and Smart Serve accountability, municipal licensing requirements, the reality of enforcement, the safe reporting pathway, and — at its heart — MADD Quinte's account of what impaired driving actually costs.
The reporting tool
A safe way to say something
Frontline staff see at-risk patterns police never will — but they face real workplace pressure that discourages speaking up. The anonymous reporting tool removes those barriers: it is operated by Crime Stoppers, not the police — no login, no name, protected by informer privilege, with no way to trace it back to whoever sent it.
It is intelligence, not an emergency line. It is never a replacement for calling 911. What it does is turn quiet observations into patterns enforcement can act on.
See the reporting tool →The film series
Five films across the season
Produced by Lero. Human, urgent, and grounded — never institutional. Each film carries the same question to a different audience.
Stories
The people behind the question
Every statistic on this site was once a person at a kitchen table. This is where their families speak — in their own words, on their own terms, with MADD Quinte alongside them.
The most important film in the series belongs to a family who lost someone. It is the reason enforcement and legislation exist — and the reason this campaign asks a question instead of issuing a warning.
The wall
Stories coming
As the campaign grows, this is where shared stories will live — families and community members in their own words, and outcomes from the services running How Many More? in their communities. Nothing appears here until it has been reviewed and cleared.
A family's words, shared on their terms.
A community member who said something.
An outcome from a participating service.
Share your story
There are two kinds of stories we collect, and both are handled with care.
If impaired driving has touched your family, or you saw something and spoke up, you can share that here. MADD Quinte can help you tell it gently, and only as far as you are comfortable.
Running the campaign in your community? Share an outcome — a habitual driver removed, a concluded court matter, a community win. Please keep submissions de-identified, nothing on active proceedings, public-record outcomes only once concluded.
Thank you — your story is with us.
Nothing is published automatically. We review every submission with care, and for family stories MADD Quinte will be alongside us. If you left contact details, someone may reach out before anything goes further.
Materials & downloads
Campaign materials
Shared materials for spreading How Many More? — open to the public and participating businesses, with a fuller toolkit for police services. This is not the reporting tool. To report an impaired driver, use Report Anonymously.
Open to everyone
For the public & participating businesses
Share these on social, print them for your venue, or put a "we participate" decal in your window. Previews below are placeholders while the final artwork is finalised.
Downloads open here as artwork is finalised. Use keeps the wordmark unaltered and does not imply endorsement.
For police services
Request the agency toolkit
Thinking of running How Many More? in your community? The full toolkit — editable, brandable templates, the localization guide, strategy and Forum materials — is shared with verified police services. Tell us a little about your service and we'll send access.
Request received.
Thanks — we'll be in touch with toolkit access and a short onboarding. If anything's urgent, reach the campaign lead on the Get in Touch page.
Outcomes
We'll report what happens — all of it
How Many More? set its targets before it launched, not after. Results will be published openly at three milestones across the campaign. This is what we're measuring and holding ourselves to.
What we measure
Four domains
Forum attendance, establishment engagement, reporting uptake.
Charges, RIDE operations, habitual offender actions.
Media coverage, film views, social reach, hashtag use.
Milestones met, partner participation, budget adherence.
Reported at three milestones
Launch · Forum · Post-RIDE
Live results will populate here as each milestone report is completed. First data expected early 2027.
News & updates
From the campaign
Forum announcements, enforcement updates, and coverage from across the Quinte region.
Save the date: the Fall Forum
Every licensed establishment, alcohol retailer, and cannabis retailer in Belleville will be invited to a single accountability session before RIDE season. Details to follow.
The films arrive
The first of five short films opens the campaign — the origin story, told on the road where the question was first asked.
The reporting tool goes live
Coasters, posters, and magnets carrying the anonymous reporting link will reach licensed establishments across the city.
This section is managed by BPS communications and updates as the campaign moves.
Join the movement
Belleville is the pilot. The framework is national.
How Many More? is designed from the ground up to be adopted by any Canadian police service, and supported by partners who want to help answer the question everywhere it's being asked.
My police service wants to run it
Adopt the full framework and run it in your jurisdiction with local calibration.
- Complete campaign toolkit and strategy
- Forum run-of-show and partner playbook
- Shared KPI framework and national dataset
- Onboarding support from the founding team
My organization wants to support this
Help build the national framework as a founding or program partner.
- Named community partnership credit
- Co-branded campaign assets
- Access to cross-jurisdictional outcome data
- A seat in a first-of-its-kind prevention model
report.howmanymore.ca
Report anonymously
This is not an emergency line. If someone is driving impaired right now, or anyone is in danger, call 911 immediately. This tool is for reporting ongoing patterns — intelligence only.
You see things we don't. If someone is putting our roads at risk again and again, you can tell us — and you will not face consequences for doing the right thing. The reporting tool is run by Crime Stoppers, not the police. Your report is protected by informer privilege. We don't ask who you are, and nothing can be traced back to you.
Opens the Crime Stoppers intake. Your submission is handled by Crime Stoppers under informer privilege — not stored by Belleville Police.
Thank you
Your report has been received anonymously. Nothing about this submission identifies you.
If you ever witness an impaired driver in the moment, always call 911.
Return homeContact
Get in touch
For media, partnership, or campaign enquiries, send us a message using the form below. For anything urgent involving an impaired driver, always call 911.
Message sent.
Thanks for reaching out — we'll get back to you. For anything urgent involving an impaired driver, call 911.